Fully Furniture
Fully designs office furniture that encourages us to move and feel our best during the workday.
During the pandemic, demand for work-from-home furniture was growing. As part of Studio Jelly, I supported the creative and marketing team by designing for the following sales campaigns and print projects.
Art direction for a print booklet to be included in Amazon orders. We aimed to connect to consumers through a friendly conversation with the CEO, designed in a text conversation-like format.
I “storyboarded” the flow of the book and selected expressions/frames of David sourced from video footage.
After completing the print project I translated the design into a banner ad set in multiple sizes. (below)
The Chair Sale
A digital campaign developed in collaboration with Fully’s design, marketing, and development teams. The campaign highlighted the unique design of the chairs and paired candid, casual lifestyle photography with friendly, human copy—steering away from a sales-heavy tone in emails and social ads. I shaped the narratives through thoughtful image selection, layout design, and light copywriting, creating a more personal and relatable connection with the audience.
The Get Moving! Sale
Visual direction for Fully’s biggest sale of the year in 2021.
On a tight turnaround for a full-scale digital campaign, I tapped into an unused archive of employee portraits—dynamic mid-air shots that embodied Fully’s brand ethos, “movement is medicine” and “feel your best at work.”
To align with the “Cyber November” sales theme, I paired these images with animated 8-bit typography and created eye-catching social posts by creating GIFs of both furniture and people. This approach broke from Fully’s usual lifestyle-focused visual style, bringing a fresh, playful energy to their social advertising.
